Pharma BI

The two previous articles of this series explored how to prepare for the future by prioritizing and streamlining our work.  This article looks at what it takes to get there in terms of goals, skills and people.  At this stage we should already have a very good idea about

What information [...]

As companies grow, so does the list of things that need to get done – and at some point things that ought to get done don’t get done because either time or expertise are in short supply.  When critical items languish at the bottom of the list for too long, business suffers.  Ideally, either the [...]

You are working late on a Friday, you are facing another week on the road to conduct physician  interviews and you have a choice:

sacrifice the weekend to the marketing gods
or tell the brand team that their report will have to wait a few more days – maybe a week.

Since neither option promises a happy ending, some [...]