Looking Ahead: More Data, More Details – Less Work?

As companies grow, so do the demands on their Sales Operations and Marketing Research teams.  As new products are launched and sales forces grow, BI managers need to answer ever more questions from ever more people about ever more data and ever more details.  The “working smarter” solution to deal with this increasing demand usually […]

Making Time For The Future

Time acts like money: we have to invest a little up front to get much more of it down the road.  The initial time investment involves paper, pencil and some brainstorming.  We build on this investment with a little bit of research and use the research results to start building a case for stopping things […]